The LinkedIN LAB.

Build Your Brand, Engage, Sell.

WHY YOU SHOULD CARE…

The old playbook is broken. Cold calls go to voicemail. Emails get ignored. Buyers don’t want to be interrupted; they want to be informed. And where are they getting that information? LinkedIn.

Your prospects are scrolling, researching, and engaging before they ever take a meeting. If you're not showing up in their feed, you're missing deals before they even start.

Social selling is about turning conversations into pipeline. This training will show you exactly how to use LinkedIn to build trust, drive real business conversations, and accelerate revenue.

Your competition is already here. The only question is: will they find you or will they find someone else?

About Your Instructor

Annabel Pickens

Expert Communicator, Connector and Seller.

apickens@fractionx.com

Who This Course Is For…

  • B2B Sales and Business Development professionals building relationships and pipeline

  • Entrepreneurs and consultants attracting leads and industry credibility

  • Marketing and sales leaders integrating social selling

  • Anyone done with cold outreach and ready for a trust-based approach

How You Will Level Up

By the end of this course, you will:

  • Implement a step-by-step social selling playbook that turns engagement into leads

  • Have the confidence to sell through relationships, not cold outreach

  • Master a networking and engagement strategy that builds trust and credibility

  • Have a LinkedIn profile that attracts opportunities instead of repelling them

  • Develop a content strategy that keeps you visible and top of mind

Course Modules

  • Learn how to transform your LinkedIn profile. Attract leads and showcase your expertise. This guide provides actionable strategies. Optimize your profile for maximum impact.

  • Expand your LinkedIn network with purpose. Learn how to find and connect with the right people, build meaningful relationships, and create opportunities that align with your goals.

  • Comments are your secret weapon! In this module, you will master the C.H.A.T commenting framework and learn how to craft thoughtful responses that drive conversations, build credibility, keep you top of mind, and make people want to know you!

  • You'll learn how to confidently share your expertise in a way that feels authentic and strategic. From post ideas to engagement tactics, you’ll have everything you need to create content with impact.

  • Your LinkedIn presence should be working for you, not against you. Learn how to create a brand that builds credibility, attracts ideal clients, and makes people remember you for the right reasons.

  • Go beyond connection requests. Learn how to leverage LinkedIn Sales Navigator and social selling strategies to identify prospects, nurture relationships, and drive sales without being salesy.

COURSE FORMAT & LOGISTICS

  • Cohorts are capped at 12 participants to ensure high-impact learning

  • Live sessions: Tuesdays & Thursdays, 12–1 PM ET

  • Office Hours for 1:1 sessions: Wednesdays 9–5 PM or Mondays/Tuesdays 2–4 PM

  • Group chat for the cohort will be hosted in LinkedIn

  • 8 hours of interactive live sessions, including 6 hours of hands-on training

  • Guided assignments for you to implement what you’ve learned, refine, and publish on your LinkedIn page.

  • 60-minute 1:1 session to develop your personalized selling strategy

  • Discuss strategy with fellow classmates, gain insights, build support networks.

  • Access courseware, updates, and continuing education opportunities.

COURSE DATES

  • Spring Session I: 4/15/25 - 5/9/25

  • Spring Session II: 5/12/25 - 6/9/25

  • Summer Session I: 6/12/2025 - 7/6/2023